1- Pick a film with a fan following
2- Get as much information of fan made videos, merch, interviews, official websites, reviews, fan made websites, sales figures for the film, posters/billboards, trailers, competitions, tie ins with other products,
3- lord of the rings, star wars, the hunger games, twilight, star trek, batman, iron man, James bond.
4-Psychographics are the labels we give to members of an audience, a target audience for a film can have more than one of the psychographics headings. My Job, is to prove how the marketing attracts these headings.
MUST USE WORDS.
-Target audience. Decided by Rating, Genre and Gender.
-Mainstreamers, Seeks Security, tend to domestic, conformist, favour family brands
-Aspirers, Seek status, materialistic and typically younger people.
-Explorer, Seeks discovery, Likes to explore new ideas, values difference and adventure. Likes stuff that isn't just generic, little bit of excitement and abit of a twist.
-Reformers, Seek enlightenment, likes to be challenged, can form an opinion, very aware of social issues
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