Audience Profiling
Audience profiling is where advertisers make assumptions about an audience and their performances.
Psychographics
A Psychographics profile based on how they see themselves compared to everyone else
Race/Ethnicity
Not always directly related to skin colour, people may define themselves in relation to geography
Mainstream
Reflects the current conventional way of thinking.
Alternative
Anything other than mainstream
Niche
Likes a few little things
Market Research which includes:
Competition - What's already out there, Successful documentaries already out, documentaries with similar content
Competitor Analysis - Why were competitor documentaries successful
Advertising placement - How should the documentary be related
Why is it a good example (it may be not be the fine one you find)
Is it easy to analyse
why did you choose that example over others
How does the example change your understanding
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