Lesson Notes Unit 30

Overt (obvious)

A catchy ‘jingle’ that when heard is just instantly recognised. usually known for being annoying aswel.

Hidden Messages

To make the viewers keep interest. promotional messages are usually hidden behind entertaining adverts.

Techniques (Emotional Responses)

emotions affect our opinions and judgements, they make us feel happy, sad, hungry etc.

Notes

Commercials usualt highlught the advantages of their product over their rivals to make them seem better when in reality both products are probably fairly equal.

USP stands for Unique selling point. this means that a product has a unique feature that not many other products have. 

Some adverts don’t just sell products. They sell a false mind set of a lifestyle. if you see someone with a product on an advert and they're living a plush lifestyle then the audience may also feel that if they use this product their life will become like that. its all very discrete but its used day to day seen by millions.

Characteristics:

Lifestyle

Better than others

Benefits

Unique selling point

Techniques:

Overt

Hidden

Emotional responses

Structure:

Form: Narrative

Animation

Documentary

Talking heads

Standalone

Series

Style:
Humorous
Surreal
Dramatic
Parody

Juan sheet:

Barclaycard Roller coaster

The origina advert uses the form of narrative & series. We know this because it followed the story of the prop of the satellite. The Style of the advert is humorous, surreal. We know this because of the bear costume. It was funny because of the man getting hit by the prop of the satellite. The characteristics used in the advert are lifestyle and branding, we know this because, the humorous costume, settings and narrative make the brand seem fun, therefore shows us a lifestyle we can buy into. The Techniques used in the advert are hidden, overt, emotional responses. we know this because the first setting is an interior of a russian satellite which is not normally shown in a drink advert, oert because of the prop of the product & humorous responses because of he high angle of satellite prop crashing into the character. <- USE THIS STRUCTURE WHEN DOING MY ASSIGNMENT