Unit 26, Assignment 3 - Harry Potter

Links-

"Worlds Biggest Harry Potter Fan" http://www.youtube.com/watch?v=I0VlIjXj9NA

There are countless harry potter posters, rides and merch. There is the snitchseeker ride in Orlando. Harry Potter reaches out to people ages 12 onwards for most films, how ever, there are many younger fans. And having a ride at a theme park would target 'kids' very well.

Unit 26, Assignment 3 - Notes

1- Pick a film with a fan following
2- Get as much information of fan made videos, merch, interviews, official websites, reviews, fan made websites, sales figures for the film, posters/billboards, trailers, competitions, tie ins with other products,
3- lord of the rings, star wars, the hunger games, twilight, star trek, batman, iron man, James bond.
4-Psychographics are the labels we give to members of an audience, a target audience for a film can have more than one of the psychographics headings. My Job, is to prove how the marketing attracts these headings.

MUST USE WORDS.
-Target audience. Decided by Rating, Genre and Gender.
-Mainstreamers, Seeks Security, tend to domestic, conformist, favour family brands
-Aspirers, Seek status, materialistic and typically younger people.
-Explorer, Seeks discovery, Likes to explore new ideas, values difference and adventure. Likes stuff that isn't just generic, little bit of excitement and abit of a twist.
-Reformers, Seek enlightenment, likes to be challenged, can form an opinion, very aware of social issues

Unit 26, Assignment 2

https://docs.google.com/file/d/0B6JA5LhpaCCfWjVfRzRnaTVCekU/edit?usp=sharing

Unit 26 Assignment 2 Notes

Negatives of MPAA

Kimberly Pierce: 
"The Studio Won't Release it"

This means that a NC-17 is awful thing for a Director. Its essentially not a guidance. its a label saying "don't watch this film" basically.

Jamie Babbit:

Made a film to kind of support people and give them like hope? But as it involves lesbians its rated NC-17, this makes them come across homophobic.

Kevin Smith: 
If you don't accept your rating, you can't run TV spots. 

Matt Stone: 
"They Just serve the studios, thats who pays their bills. They Just serve the studios." 

His Film called 'Orgasmo' (independant film) received no notes on what he could do to get rid of his NC-17 rating. When he released south park under Paramount studios he just got told to "cut this, this..." But he said treatment was a completely different experience. 
this shows a major advantage of having your film produced by a studio, you get better treatment and independant films don't really have a chance.

Bingham Ray: 
"The system is set up to serve the studios"

Kevin Smith: 
"if you choose not to accept your rating, you can't market it"

Ex MPAA Rater:

Jay Landers:

Each member of the MPAA has to sign an agreement saying they won't say anything about the MPAA

By Censoring, the MPAA are taking away the ability for people to have a choice on what they out in their films.

The MPAA make wrong judgements, and judgements based on their opinions. 

The MPAA are definately more temperamental, they almost fear what people might think. The MPAA come across as homophobic.

4 times as many films got a NC17 for sexuality opposed too violence.

If you appeal you get a list of things you cant say, like comparing to other films. So even if you appeal you cant even defend yourself. the appeal process is basically just there so they seem civil 

The MPAA wont give away any names. All they're doing is rating films. Its not top secret spy work. They're just film raters? 

The appeals board has most of the major distributors on it. 

Unit 26 Assignment 2 work

1) The Motion Picture Association of America (MPAA) is an American trade association that represents the six big Hollywood studios. It was made in 1922 as the Motion Picture Producers and Distributors of America to advance the business interests of its members. In its early years it took on the role of devising guidelines for film content which resulted in the creation of the Production Code, and currently administers the MPAA film rating system.

2) -  Walt Disney Studios Motion Pictures
       Paramount Pictures Corporation
       Sony Pictures Entertainment Inc.
       Twentieth Century Fox Film Corporation
       Universal City Studios LLC
       Warner Bros. Entertainment Inc.

3) The Motion Picture Association of America's film-rating system is used in the U.S. and its territories to rate a film's suitability for certain audiences. The MPAA rating system is a voluntary scheme not enforced by law and films can be exhibited without a rating, though many theaters refuse to exhibit non-rated or NC-17 rated films. 


4) G – General Audiences (Any age)
    PG – Parental Guidance Suggested
    PG-13 – Parents Strongly Cautioned
    R – Restricted
    NC-17 – No One 17 & Under Admitted


5)  "Muscle Shoals" Rated PG for thematic elements, language, smoking and brief partial   nudity.

"Baggage Claim" Rated PG-13 for sexual content and some language.

     "The Summit" Rated R for some language.

"American Pie" Rated NC-17 for strong exuality, crude sexual dialogue   

      and language and drinking, all involving teens.

Unit 26 Assignment 1

Pulp Fiction: 

Scene: http://www.youtube.com/watch?v=pRE23YfSvc8

Cinematography:
In this scene, it starts off with a wide shot, showing everything in the room. As Samuel L Jackson Integrates the man, it shows the mans head in line with Samuel L Jacksons' waist. This camera angle tells the audience who the dominant person is in this situation. It makes Samuel L Jackson look mighty and the other man look cowardly and low. Samuel L Jackson Shoots the man. As He shoots the camera cuts to a different angle from behind the chair the man is sat on looking up at Samuel L Jackson. This makes him look even MORE in power. Quentin Tarantino uses wide shots and switches too a Close up when the man is scared. yet again, this is to show the audience who is the main and dominant person in this scene. When Samuel L Jackson is talking, everything around him is out of focus. and that makes the audience focus on him even more. Also i suppose that is to do with dominance, how everyone should focus on him etc..The Camera movement as Samuel L Jackson walks past the man and the camera follows him for a second, it kind of shows his coat and the screen goes black for a second, as the camera follows him I think its kind of saying "Follow me" kind of thing? Sort of saying Samuel L Jackson is the One to follow. He's in charge? The Colour wash is not so much dull. but quite standard and plain. this suits this clip though. It gives off a feeling of realism and therefore makes the audience feel part of the situation in a way. 

Sound: 
The Sound in this clip is mainly non diegetic. Besides the talking, its just gun shots. The Gun shots are louder than the talking. the first shot gives off allot of not so much scare but caution. he goes from talking at a normal volume, then the first gun shot is a lot louder than the voices. it's quite jumpy. This adds a very lively and kind of upbeat feel to the audiences not so much emotions, but how they feel about the situation. if that makes sense? The Tone of the sound is very dark and deep. Deep and Dark things, whether it be tones or colours etc, always are a negative thing. these things prove negative as a man dies in this scene. Its like a warning that something bad is going to happen to someone. That makes the Audience cautious, worry and slightly excited. How ever its not a positive thing, the fact we expect something but we do not know what it is triggers a natural reaction which is excitement.
There is a sound bridge in the "Butch & Marsellus" scene, where Bruce Willis is sat in the car with the radio on but we see a man crossing the road, then as bruce willis clocks onto who the man is it shows him, with the music Still playing. The song is happy but Bruce Willis' face shows worry, why is a happy song yet again playing through a worrying scene? this also happens in the Ear scene of Reservoir dogs. maybe Tarantino likes to do this tactic to make us wonder? 

Quentin Tarantino Presentation

Quentin Tarantino Presentation