Unit 32 Assignment 1 Designing Idents

PRESENTATION - SKY SUITE

What is an ident?

• A screen filler
• Logo
• Alerts the audience whats coming up next
• Can give the audience an idea of what the channel is showing
• To create an image for the channel

Why use an ident:

What are they for?

• Used as intermission
• Marketing
• To alert the viewer whats coming up

Why have more than one?

• To not be repetitive and boring
• Brings abit of diversity to the channel
• Target different audience
• To promote specific shows.

Who do they target

• Fans of specific shows
• TV watchers

This specific ident is to show the Doctor who Christmas Special in 2009, This ident shows the actor out of doctor who (David Tennant) This specific Ident targets Sci-fi fans and obviously doctor who fans

Purpose of an ident:

The purposes of idents are:

• Represent the channel
• Keep you watching
• To persuade
• To create a brand identity 
• To break up programs
• To Sell Programs
• To keep the viewer form turning over
• To Map out the TV schedule

TCM Ident

• Stock footage - Filmed footage
• Post production Editing - Transitions

Watch Ident

• Practical Set
• Effects
• C4D
• Pre Visualizations
• Adobe AE
• Text graphics
• Voice over

BBC

• Green Screen
• Cast
• Sound FX
• Animals
• Post production Animation

BBC 3

• Post production
• Cinema 4D
• Sound FX

Sky

• Stock footage
• Some form of VFX program (C4D, AAE)
• A Cast

Opportunities of Designer:

• Make allot of money
• Builds up a portfolio and reputation
• Might get used again to create for the channel, meaning more money

Opportunities of the Channel Owner

• More viewing figures
• To have a nice knew Re-vamp and look to the channel
• People will talk about your channel more ("Have you seen that new thing on channel...")

What Limitations Could you Face Working as A Designer for A Channel:

• A Vague brief that doesnt give much away
• Brand Lack knowledge of Tech so they could expect unrealistic things
• Software could be limited
• Constant negative criticism bringing you down
• Time given to create the ident could be short
• Failure - Which will lead to a negative reputation
• The target audience might limit what you can do and show
• The Timescale stated could only be 10 seconds and youve planned to make a 15 second ident
• Things that must be used could limit you badly, if you MUST use a certain logo or item, but it may not suit your style

The Following Idents are not so good and lack creativity

This Channel 4 Indent may be oldish, but its still so simple, its not complicated to make, nor does it showcase any skill, its literally just simplicity. Its a plain background with vibrant colours, you could argue that this is to represent the fact channel 4 'Stands out' but at the end of the day its still basic and isnt attractive in any way.

This ident is ITV, my opinion is the design, the dark scenery and logo makes it to see and comes across as very bleak and boring. It lacks imagination and creativity. This channel shows shows such as Coronation Street, Im a celebrity  get me out of here! and More...how does this ident suit the style of the channel? simply it doesn't.

This ident is again a very plain and standard ident. it has a lack of imagination nor creativity and again its too simple, its very similar to the actual channel 4 ident and looks likes theyve just sponged the idea off them, the sound effects are very cliche and common. 


ANALYSING A SUITE OF IDENTS

Design Elements:- Key coulours, text, speed and space.
Purpose:- Use for? Audience is targeting?
Creative:- More creative elements - Brand identity 
Compare:- Which ident is the most creative? best at targeting the audience?

BBC Arts: BBC Four channel ident by Laure Prouvost

They key colours are vibrant and really flat colours, such as 0;08 hand transition to pink screen. The text appears frequently after a few clips have played, the text saying "BBC FOUR". The Speed is fast, attention grabbing, The ident reassembles simplicity and realism. The Transitions are in different colours which could represent the different variety in content.
I think the ident. This ident is a high brow cultural ident. it aims for a more educated and developed audience that want to learn. The channel use thie ident to make the channel look mature and different.

BBC Arts: BBC Four channel ident by James Richards

The ident by James richards makes a good use of dark colours, The text is stuck and remains in the center of the screen, this entices the viewer, it ensure that all focus is on the text. The rapidly moving abstract birds also bring attention to the screen but with all the movement being so fluid and fast and the still image in the middle being still you notice it allot more. The audience is obviously again older people, old people are into art, this ident is classed as abstract art. The creative elements of this ident are clear, the motion of the birds are fluid and smooth, this could symbolise the channel is fluid and smooth

BBC Arts: BBC Four channel ident by John Smith

The Bee, Bee and Sea ident tried way to hard, whoever made it tried to be really quirky and for some people im sure they watch it and think its really clever and origianal, but really? theres no real movement to the ident and its just simply still images chopping and changing of two beas, sea and the number 4 in roman numerals. Key colours are yellow and blues and the black stripes on the bees so quiet dominantly dark colours, which is fine, eye catching in a certain way, it you look at it straight on the bees are an instant attraction and so is the ocean. The text is basic, its just slapped in the middle with no form of animation, seamingly pointless. the speed, once again is just so basic and straight forward. The bees just change every 2/3 seconds. The target audience however is reached. BBC 4 is known for documentaries, nature and programmes involving common life things, Bees and oceans are falling into that catergory, you could also argue Bees and See are documentary features in the nature depeartment. Compared to the other two idents this is hands down the least creative. Someone would of got payed an extorshinate amount of money to produce such a bog standard ident. i honestly feel like i could recreate this ident within 45 minutes. I feel like this ident was given to him as a task, he had say 3 weeks to do it, he forgot about it for 3 weeks then did it the nigh before deadline at 2am.

The ident i thought was the most creative was Lauras there is more variety in the shots - waterfalls, birds and jelly fish made it creative and enticing also that can link to the documentary aspect of BBC4. The speed of Lauras is fast paces, heart racing and is hooking, unlike the other 2, they are bland and lack different camera angles and just overall lack change. The birds ident was possibly the least creative because of the greyscale bleak colours that make the viewer bored, boredom will then lead to people changing the channel over. The bee ident was possibly the least creative because it has an unimaginative sounds and images, it was just a bland ident overall lacking any creativity besides the whole bee bee sea thing, but besides that, what even is it? theres no real purpose too it? against the other idents they kind of have a purpose, the swiping hands ident is creative, its showing variety and creates a brand identity. again, the birds one, its nicer to look at than the John Smith ident, the fact the birds ident uses motion gives it the edge of John Smiths. So in order of creativity, purpose and design, Laura has the best ident due to relevance and creativity, followed by James Richards due to just relevance (the birds...nature) then dragging its feet is John Smiths ident with little relevance and lack of spark to it.

Production Dairy

My Role is as a vision mixer, i have to say im pleased with this role, it involves the things that i personally see as my strong points. Editing is the main key factor of Vision mixing, if its editing shots, editing whats live on screen and editing the overlays, intros and music etc. No matter where you look at it, its editing. My strongest point in production. In the folder iv been responsible for all graphics used in the production, all the video clips used and also i made the opening sequence/intro. I think im committed to the group, i think iv put in as much effort as possible and been here every day when needed and my punctuality has been perfectly fine. Without being stush about it, im proud of how much iv done for the production and how much effort I've put in. I feel the idea is brilliant. The media relation to our idea i feel is relevant, enjoyable and entertaining to watch. Our production meetings have evolved everyone in the production team and everyone has got stuck in, the meetings have consisted of conversations about what our goals are, what we need to do and when we plan to do what we set out to do, everything we've mentioned or planned has been took into action and done. We've made good use of our rehearsals. The main objective for ME during who rehearsals was to get used to the technology i have to master in our production. When we first went into the studio i was slightly daunted and over whelmed, however i wasn't nervous or scared of messing anything up as I've used studios before but that was for Music, also that was nearly 2 years ago now...but i got the hang of that quick so i knew id get my bearings with the Media studio relatively quick. The mixing desk isn't as hard as i thought it would be, at first look, its scary and you kind of just look at it blankly but once things are broken down. There hasnt been problems during the production, there has been a few days where people have come in late or not at all but we've managed with what we had, however nothing has shunted our production. So overall, a brilliant experience that i feel has helped my advance and an enjoyable one.

Studio Production Presentation

Presentation

Review show:

Review show based on looking at the most current and popular FIlms. The but comparing them to other similar Films, comparing the actors to what they've been in before and going of previous work of the actors what to expect from them, will it be good? is it over rated? the problem with this is its biased opinions. but i think it would be interesting to have a debate between two people with different opinions. a segment of the show could be a minute rant/argument between a fan of a show and someone who dislikes the show. Viewers would enjoy this, everyone loves watching an argument. 

An Example of an Argument is When Kate Hopkins Went onto this morning and had a rant about "baby names" she was saying she judges her childr's friends based off their names. However another woman was arguing back that you cant judge your children's friends, especially because of their names that they didn't even choose themselves.


My target audience would be people aged 12+ mainly because im not doing films rated PG or under, its 12 rated films and over. This is so it can be a fairly serious show and i dont think the attention of kids could be kept through my show, so i think my audience has to be fairly old, at least teenagers.

Constraints could be there may not be good enough films out, but on the other hand if i do films released in the last 6 month there will at least be 5 good films out, other constraints is i need non biased people to do my review, i cant have someone doing a review on the wolf of wall street when they think they're Leonardo DiCaprios' biggest fan. i need neutral opinions off non biased candidates.  

Guests consist off 3 people, one to present the show, 2 two debate and then the presenter can add opinions also. i think this will add a good balance and give enough opinions and relevant information out.

My VT will be clips from each movie, possibly just the trailer from each film and a break down of each film, 1:50-2:50 minutes of discussion for each film this will make it fluent and not too long winded. 

Unit 23 assignment 1

A multi camera set up or, multi camera production means there is more than one camera used throughout the production. essentially because it gives a more fluent flow to the program, for example, if football was one fixed camera that panned left to right it wouldn't be near as entertaining to watch, instead we see it from all different angles and coverage, that brings flow and entertainment. The same can be said for talk shows, game shows and the news.

A single camera production means one camera is used, this is more common in films and productions that don't require as much coverage, also things that arent live recorded, soap opera and films are good example. The single camera can easily be moved and adjusted.

These sorts of programs are all single camera:

Coronation street - built in a set studio to replicate real life surroundings

Eastenders - single camera production, filmed in and around a replica street, not a studio but its a replica street built in private grounds

Bear Grills: Born Survivor - Live recordings following one man, using one camera.

Breaking Bad - Uses multiple real life destinations as the sets but once again, single camera.

NCIS - Uses multiple real life destinations as the sets.

The following web links talk about the pros and cons of working in a multi camera set up

http://lisagg2.wordpress.com/2012/11/22/the-pros-and-cons-of-multi-cam/

http://venture2thewest.blogspot.co.uk/2012/07/multiple-camera-vs-single-camera-setup.html

http://bartiib.blogspot.co.uk/2013/11/multi-camera-case-study.html

Pros: 

• Gives more flow to a production
• Shows more insight to the production by giving us reactions of people on the spot etc
• Modern day live events such as sport wouldnt be entertaining at all if caputred with one camera
• Time Saving
• 
  

Cons:

• The aesthetic quality isnt as upto scratch as a single camera production
•  Costly
• Lighting change from different angle thus giving a different picture, most studios have lighting set up though. 

This Program is celebrity juice, one of the biggest pannel shows in britain. This is a multi camera production, this program would NEED to be a multi camera production, if it wasnt it would literally be one camera facing a panel of 6 people and wouldnt move. it would pan left to right, up and down at most. it wouldnt give us the coverage and reactions of the contestants and the audience reactions also.

The program above is the news. This is also a multi camera set up, again its essential that this would need to be multi cam. the news have different presenters for different subjects, i.e Sport, weather and general news etc. The reason this is multi camera is so they can chop and change as quick as possible and once again make the show run more fluently. If it was a single camera we would see the camera man walking over to the weather green screen for example, then back to the news table. Instead we get quick changing commands and a easy running view of whats going on. 

Football is a multi camera production, as are most if not every other sport. If football was a single camera production we would see one camera panning left to right, leaving us bored and probably quite noxious. Instead we get numerous views and aspects of the game from when players pass to when players score and run to the fans etc, we see all that head on thanks the the fact football is presented as a multi camera production.

Mock of the week, presented by Dara O'Brein, another news/panel show that involves the contestants walking around, again, if that wasnt done multi cam we would just get simple pans and possibly the cheeky track here and there. instead we have quick chopping and cutting to peoples reactions and actions. For example, Frankie Boyle could make a joke about Dara, We would get a straight away cut to Daras' face to see his reaction, small things like that can make a program what it is. IF it was single camera the joke would be dead by the time the camera got to Daras' reaction. 

Out of the 4 programs above i feel that the football and mock of the week make the better use of the multi camera set up to show their audience the best possible footage. With football i feel its absolutely 150% necessary, the camera work on football is amazing, showing all the best angles and coverage. Also football is probably the most viewed out of all the programs, However mock of the week also makes good use of its set up. The fact its a comedy show means jokes are thrown around and offences are just flung around at people so reactions are precious to this show. The news have different presenters for different categories of news. The news also uses their cameras in the same style of mock of the week and even celebrity juice, they're all in a studio and need to chop and change from different people for different reactions or in the news' case, stories. Overall id still say football needs the multi cam set up more and uses it more efficiently.  

Stop Motion

Unit 33 Evaluation

Mini focus group

Narrative:

When i asked people for their opinion on the narrative the responses i got were "Funny, Good, Easy to understand and relatable"

Design:

People said the design was "Beautifully designed"

Colour:
My mini focus group described my use of colour as vibrant and mood setting

Set:

When asked about the opinions on my set people said "Good, Cool, Creative and realistic"

Improvements:

I asked for improvements but people didn't give me any, i personally feel i need to change the music. But no specific improvements were given to me

Audience:

My audience is kids, 3-11? My target audience is achieved. 

Personal Opinion

I set out to make a dinosaur fight scene, however i needed a cause for the fight so i made it into a yoghurt promotion/advert kind of thing. Personally id say i delivered my goal. 
I wanted to achieve a sense of humour and to make a quirky animation, mainly to direct and aim more at my target audience which was younger children that are obviously like yoghurts. PERSONALLY id say i achieved that, my animation uses childish features such as the quirky sound effects and the mumbling of dinosaurs and the cartoony noises when dinosaurs are thrown about etc. Although it involves violence its not harsh violence that might not appeal to kids, its very mellow and easy going violence, a dinosaur hitting another dinosaur away with its tail isn't ever going to effect a child. SO although it includes light violence id still say it appeals to kids. My favourite part of the animation was the Main dinosaur, it took me a while to make but i enjoyed making it and using it in my stop motion, i made it so i could maximise movement by giving it a bendy tail, bendy stubby arms etc. I also enjoyed my set, it was hard to recreate a desert but id say i did a decent enough job. I also liked the pan of the dinosaurs when they are in a face off and the focus changes from dinosaur to dinosaur, it took a while to get it like that but i'm proud of the outcome! Overall i don't see many weaknesses, however, i feel the "yoghurt" could of been more realistic or a better model? But i had to do what i could with what materials i had. 
Sound wasn't an issue, apart from the backing track. I wanted to find a upbeat cheery song that was inviting for the audience, i had an original backing track but i felt it was too dark and miserable for a children's advert. So i changed it to an upbeat song sampled from the movie 'Dinosaurs'. I feel this track worked much better. The muttering of the dinosaurs is actually my own recording, i wanted cartoony and quirky sounds to come from my dinosaur, If i'm honest the Mr. Bean sounds and speech were the inspiration that i based my sounds off. Then as for the impact sounds they were simply taken from youtube and converted! To me i think that the noise when the dinosaur is flung and hits the ground is my favourite part of sound. I think thats where the most laughs were given. Also i just think if that sound wasn't there the edit and the animation would just feel bland and basic. 

Screening Review: 

I previewed my stop motion in college on the open day to parents, the questions i asked the parents were:

What did you think about the storyline?
What did you think about the character design?
what did you think about the colours/drawing?
what did you think about the set?
What bits do you think could have been better?
My target audience was.... do you think it targets them?

My storyline got allot of similar answers, mainly stating that it was "easy to understand, easy to follow and enjoyable". people said it was obvious they were fighting over the "yoghurt" and the winner was clearly shown etc, to here that made me pretty chuffed with it all, knowing people got the gist of it and what was happening tells me my stop motion was pretty successful! My character design got mixed reactions, non negative, but people were shocked when i showed them the set i used and my characters, people thought they were so small, i think people expected them to be around 7 inches? but when they saw the models were about 3 inches tall and the set was built into a cardboard box they were astonished! people liked the mix of greens on the dinosaur and the realistic colours used.  People didn't really give any negative criticism but i think thats because people aren't going to be brutal on you are they? However, one parent did say that it was possibly too short? that they were enjoying it and it came to end too quick? which i suppose is a fair point, it was only 37 seconds but how long can you really drag out clay dinosaurs fighting over a yoghurt? My target audience was children. Parents loved this. they said they're younger kids would love this and common answers  were really blunt but answers were "Definitely" One word answers dont give much away but atleast people agreed with my target audience!

I personally found the screening useful, talking to older people and explaining my work to them made things easier. i'd rather talk to adults that are willing to listen and understand what im trying to tell them instead of kids that are half listening and dont care, i find parents do care because they've come to look intentionally? However i feel they have to be nice to you but non the less its the results i got and the results i got i happilly accept.